Minnetonka Moccasin Co Inc. signs up to Syndic8’s digital distribution platform

Boston, US (Aug 12, 2020) – Syndic8, the rapidly-growing provider of cloud-hosted, collaborative, plug and play, digital distribution platforms for the footwear and apparel industry, has announced the inking of an agreement with Minnetonka Moccasin Co Inc. Established in 1946, Minnetonka remains a proudly independent, 4th generation family-run business that is dedicated to preserving the unique hand craftsmanship of its products.

Serving a global customer base, E-commerce is an essential tenet of the Minnetonka success story and as such, ensuring end-to-end efficiencies in the management of digital product data from capture and quality management, through to distribution and deployment, is critical to that on-going success. Following a rapid evaluation of their plug and play platform using “real” data, Syndic8 were able to demonstrate their capability to bring true value by:

  • Improving the ease of data capture, data quality / consistency, destination-specific curation and speed of digital catalog distribution, to multiple e-commerce channels, markets and retail partners
  • Reducing operational costs and increasing revenue opportunity through improved end-to-end process efficiencies and a refocusing of sales resources from managing data issues to getting back to selling
  • Providing an ability to rapidly open, and deploy, new channels and markets by exploiting Syndic8’s networked syndication capability

Jori Miller Sherer, President at Minnetonka stated, “We originally approached Syndic8 because we had challenges with our existing digital distribution capability, especially with respect to deploying new retail partners. With Syndic8’s platform, we found that onboarding new partners is easier and we were able to gain many further benefits and revolutionize how we manage and distribute our digital catalog”.

Chris John, CEO at Syndic8 added, “our continued investment in both product and people, through what has been a challenging global economic climate, is proving to be a wise decision as we welcome another new customer to our growing, blue-chip client list”.

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